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We also hope you’ll be just as intrigued by the key issues of strategy as we are! So, read on and good luck! Gerry Johnson Kevan Scholes Richard Whittington * P.S. We want Fundamentals of Strategy to give you what you need: a clear and concise view of the subject, an ambition to put that into practice, and – of course – success in your studies. Revise key terms using electronic flashcards and a glossary in 6 languages. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.Īlso, look out for the Key Concepts and Audio Summary icons in the text, which direct you to the website at where you canĬheck and reinforce your understanding of key concepts using self-assessment questions, audio summaries and interactive exercises, and Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context.įollow up on the recommended readings at the end of each chapter.
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